Location: Los Angeles
Attack! brand ambassadors promoted Del Taco by creating a fun, high impact marketing initiative sure to get Los Angeles excited about the restaurant’s newest and spiciest hot sauce, “Inferno.†Attack selected high traffic locations in Los Angeles and sent groups of energetic, uniformed brand ambassadors out alongside a branded fire-truck, samples of Inferno, chips, beverages and Del Taco coupons. The firetruck and sparkling field staff mingled with people at Angels and Dodgers baseball games, as well as at popular Los Angeles beaches on Memorial Day Weekend.
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