Location: New York, New York
At the peak of the holiday shopping season, Attack! sent groups of female brand ambassadors to Manhattan to kick off of WeTV’s “Pledge 24 in 2010†event. The branded WeVolunteer truck made three staged stops around high-traffic shopping areas, getting passersby to pledge 24 hours of community service in 2010 via kiosk stations within the WeVolunteer truck, which served as an impossible to ignore mobile billboard.
